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Designed for aspiring entrepreneurs, this course focuses on identifying business opportunities, developing business plans, and securing funding. Students learn about startup ecosystems, innovation strategies, and how to scale sustainable ventures in a competitive global market.
This course provides an overview of financial decision-making within organizations. Topics include budgeting, investment analysis, capital structure, and risk management. Students gain practical skills to interpret financial statements and optimize resource allocation.
Students learn to develop effective marketing strategies through market research, segmentation, targeting, and positioning. The course covers consumer behavior, brand management, and digital marketing tactics to enhance business growth and customer loyalty.
Focusing on long-term planning and competitive advantage, this course teaches students how to formulate, implement, and evaluate corporate strategies. Case studies of real-world organizations are used to illustrate strategic thinking, market positioning, and change management.
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